What are MAD Products
MAD Armor
Innovative Heat Reduction
MAD Armor is an advanced thermal protective coating engineered to reduce heat penetration, prevent corrosion, and improve energy efficiency in data centers, warehouses, and industrial facilities operating in extreme Southwest climates.
Innovative Heat Reduction
Innovative Heat Reduction
Roof temperatures in the Phoenix region can exceed 160°F, increasing HVAC demand, accelerating infrastructure wear, and driving up operational costs. MAD Armor helps reduce thermal load while protecting building surfaces from moisture intrusion, UV damage, and environmental stress.
What Industries Trust MAD
What Industries Trust MAD
- Used in aerospace manufacturing environments
- Applied in defense-related infrastructure and assets
- Utilized by data centers on mission-critical facilities
- Used by every major cruise line company
- Expanding production operations in the Phoenix region
THE PROBLEM
Extreme Heat is Increasing Operating Costs for Industrial Facilities
Industrial buildings in the Southwest experience sustained high rooftop temperatures that increase cooling demand and place continuous stress on structural materials.
High heat exposure can:
- Increase HVAC runtime and energy consumption
- Accelerate roof membrane deterioration
- Increase expansion and contraction stress on surfaces
- Increase risk of moisture intrusion and corrosion
- Shorten infrastructure lifecycle
For data centers and logistics facilities, excess thermal load can directly impact operational efficiency and long-term capital maintenance costs.
THE SOLUTION
MAD Armor Thermal Protection System
MAD Armor is a protective coating engineered to create a thermal barrier on building surfaces, reducing heat penetration and helping maintain more stable interior conditions.
The coating integrates multiple protective properties into a single application:
- Thermal resistance to reduce heat transfer
- Moisture protection to help prevent water intrusion
- UV resistance to reduce degradation from sun exposure
- Corrosion protection for long-term durability
- Compatibility with existing building structures
MAD Armor can be applied without major structural modifications, allowing facilities to improve performance with virtually no downtime.
HOW IT WORKS
Engineered Application Process
- Facility evaluation and surface assessment
- Surface preparation to ensure proper adhesion
- Professional coating application
- Thermal performance improvement across roof surfaces
- Reduced cooling load on HVAC systems
The process is designed to integrate with existing infrastructure while minimizing operational disruption.
QUANTIFIED BENEFITS
Performance Advantages for High-Heat Environments
- Reduce heat penetration through roof surfaces
- Lower cooling demand during peak temperature periods
- Improve overall building energy efficiency
- Extend roof lifespan and reduce maintenance frequency
- Help stabilize interior temperature conditions
Depending on building configuration and climate exposure, facilities may achieve meaningful reductions in cooling energy demand.
IDEAL APPLICATIONS
Designed for Large Industrial and Technical Facilities
- Data centers
- Warehouses over 80,000 square feet
- Manufacturing facilities
- Distribution hubs
- Cold storage facilities
- Aviation infrastructure buildings
- Government and defense-related facilities
MAD Armor is particularly beneficial for structures exposed to sustained solar load and high ambient temperatures.
ENERGY INCENTIVES
Potential Eligibility for Energy Efficiency Incentives
Energy-saving building improvements may qualify for financial incentives depending on facility configuration and project scope (programs vary by state).
Arizona programs may include:
- SRP energy efficiency incentives
- APS commercial efficiency programs
- Federal tax deductions such as Section 179D
- Arizona energy efficiency initiatives
MAD Products can assist in providing technical information required for evaluation of incentive eligibility.
CREDIBILITY
Built for Mission-Critical Infrastructure
MAD Armor technology has been applied in environments requiring high durability and consistent performance.
Applications include:
- Aerospace manufacturing environments
- Defense-related infrastructure and assets
- Data centers on mission-critical facilities
- High-performance industrial facilities
- All major cruise line companies
The coating is engineered for environments where reliability and performance consistency are essential.
TECHNICAL PERFORMANCE
Engineered for Durability and Environmental Protection
MAD Armor is
- Designed to perform in high-temperature climates
- Resistant to UV degradation
- Helps reduce moisture penetration risk
- Compatible with multiple industrial surface types
- Engineered for long-term performance stability
- A Green (non-hazardous) engineered coating solution
Detailed technical specifications available upon request.
